Customer relationship management (CRM) is an advanced technology that allows you to collect, analyze, and obtain the vital information related to your customer base. When you have a huge customer..
Using a standard digital marketing strategy alone does not make your business successful by default. To achieve that, you need a highly effective and powerful inbound marketing strategy that will..
Performance-based marketing is a business model where you pay online referrers to refer to your business. The referrers involved in this model are usually partner websites, affiliate marketers,..
Do you ever feel like the impact of your outbound marketing techniques; cold-calling, advertising, trade shows, are starting to wear off? What is it that actually causes your potential customers..
Becoming a proven methodology for company growth, inbound marketing is starting to become a methodology to look for by many companies. Consist of integrated strategies using SEO, content..
Since you are in the marketing world, you must have heard a lot about inbound marketing and how it has managed to overthrow the popularity of outbound marketing. When you know what inbound..
You might get stuck on how to generate more leads for your business through digital marketing. In line with the update of Google’s Penguin and Panda, you will find the process is even more..
Based on the 2011 State of Digital Marketing Report, both B2B and B2C marketers have admitted that Search Engine Optimization (SEO) is advantageous to obtain many leads than any other digital..
There are many reasons why business owners should rely on marketing automation. But unfortunately many of them have yet to realize the benefits. Marketing automation is extremely important..